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Social Channel Growth

Goal: Improve engagement, opens, clicks, and conversion rates.

Overview: Strategized and executed a ’12 Days of Giftspiration’ email drip campaign; leveraged unique subject lines, send times, dynamic content, and abandoned cart reminders.

Results: Yielded a company record $325,000+ in gross revenue in December; increased AOV by $40 over prior year; improved open rates and CTR; campaign still in effect today.

Coordinated by Antonio Stanley for Maine Lobster Now

Goal: Develop an interactive e-learning platform to educate, motivate, and empower staff.

Overview: Collaborated to identify the needs and learning styles of team members; consolidated and digitized all resources on hand; created company culture and onboarding videos, skill-building tips, interactive quizzes, and inspirational quotes.

Results: Launched the myacapello.com portal – boosting morale and retention rates, while reducing losses from performance and productivity issues. The curriculum is still used today.

Produced by Antonio Stanley for Mensroom Salon

E-Learning Module

Digital Training Modules

Goal: Develop an interactive virtual learning platform to educate, motivate, and empower staff.

Overview: Collaborated to identify the needs and learning style of team members; consolidated and digitized all resources on hand; created company culture and onboarding videos, skill-building lessons, interactive quizzes, and quotes from inspiration leaders.

Results: Launched the myacapello.com portal – boosting morale and employee retention, while reducing losses from performance and productivity issues. Curriculum still used today.

Curated by Antonio Stanley for Acapello Salons

Consumer Perception Program

Goal: Build trust and awareness with consumers while promoting a positive perception of lobster fishing in connection with MLN.

Overview: Produced and edited video; positioned video across mainelobsternow.com, YouTube, and social media channels.

Results: Video bolstered brand equity while underscoring the company’s commitment to sustainable, locally-sourced seafood.

Produced by Antonio Stanley for Maine Lobster Now

Holiday Drip Campaign

Goal: Improve engagement, opens, clicks, and conversion rates.

Overview: Strategized and executed a ’12 Days of Giftspiration’ email drip campaign; leveraged unique subject lines, send times, dynamic content, and abandoned cart reminders.

Results: Yielded a company record $325,000+ in gross revenue in December; increased AOV by $40 over prior year; improved open rates and CTR; campaign still in effect today.

Performed by Antonio Stanley for Maine Lobster Now

Mensroom Salon E-Commerce Web Design

E-Commerce Development

Goal: Introduce an untapped sales channel to remain competitive, offering same-day local delivery with an emphasis on community.

Overview: Initiated, planned, designed, and executed all aspects of the brand’s first e-commerce solution via Shopify.

Results: Launched shop.mensroomsalon.com on Black Friday ’21; leveraged custom audiences, remarketing tags, in-store collateral, and email automation generating $18,000 in 72 hours. 

Developed by Antonio Stanley for Mensroom Salon

Creative Studio Development

Goal: Introduce opt-in offer to capture email addresses, nurture leads, and leverage remarketing flows.

Overview: Spearheaded an in-house creative studio saving the company $100K in extraneous rental fees and subcontractor expenses; directed all product photography.

Results: 90+ conversions month-over-month helping to scale the business from 3 to 5 locations in 2 years.

Developed by Antonio Stanley for Maine Lobster Now

Social Media Remarketing Ads

Social Media Remarketing

Goal: Retarget website visitors with an A/B offer who did not reach the ‘thank you’ page (complete booking).

Overview: Implemented sitewide lead magnet (first-time discount) above the fold; A/B tested discount value and input fields to optimize for conversions and improve UX.

Results: $37,000+ ROAS

Coordinated by Antonio Stanley for Acapello Salons

Mensroom Salon Google SERP Rank

Google First Page Ranking

Goal: Gain first-page positioning for several competitive keywords.

Overview: Owned a comprehensive SEO initiative; conducted site audits, keyword research, and backlink building; executed all on-page SEO and local SEM, including blogging and GMB updates.

Results: Scored in Google’s Top 5 results for competitive keywords (shown above) in less than 90 days. 

Executed by Antonio Stanley for Mensroom Salon

Corporate Website Redesign

Goal: Redesign corporate website consistent with new branding.

Overview: Owned the redesign of mensroomsalon.com from design to deployment, enhancing UX, CRO, SEO, and page speed; executed all copy, performance audits, and maintenance.

Results: Owned the redesign of mensroomsalon.com from design to deployment, enhancing UX, CRO, SEO, and page speed; executed all copy, performance audits, and maintenance.

Designed by Antonio Stanley for Mensroom Salon

Lead Generation Stategy

Lead Generation Initiative

Goal: Introduce opt-in offer to capture email addresses, nurture leads, and leverage remarketing flows.

Overview: Implemented sitewide lead magnet (first-time discount) above the fold; A/B tested discount value and input fields to optimize for conversions and improve UX.

Results: 90+ conversions month-over-month helping to scale the business from 3 to 5 locations in 2 years.

Created by Antonio Stanley for Acapello Salons